Are Neon Signs Making a Comeback or Are They a Dying Art Form?

Neon Signs are Making a Comeback: Here's Why

For many years, neon signs were a staple of American culture. They adorned the facades of storefronts, motels, and restaurants, providing a bright and colorful display for all to see. However, with the advent of LED technology, neon signs began to fade from the limelight, and many people assumed they were a thing of the past. But, in recent years, neon signs have made a comeback, and in this article, we'll explore why.

Nostalgia

One reason why neon signs are making a comeback is nostalgia. Many people associate neon signs with a bygone era, and as such, they evoke feelings of nostalgia and sentimentality. Neon signs remind people of simpler times, and the warm glow of a neon sign can transport them back to a different era. As a result, neon signs have become popular with millennials and Generation Z, who are fascinated by the retro aesthetic of neon signs. They are also a symbol of American craftsmanship that go against the movement of fast fashion. While LED's are made carelessly and the majority of them end up in the landfill, neon signs represent high quality and durability and what happens when you use the best materials to make a sign. Neon signs are a symbol of the good times in America where we cared about the quality of our product not how quick and how many we can sell. Therefor there is a value embedded in them that cannot be represented in LED trash signs.

Artistic Expression

Another reason why neon signs are making a comeback is as a form of artistic expression. Neon signs are a unique and visually striking medium, and they offer artists and designers a new way to create bold and colorful pieces. Neon signs can be used to create abstract or representational art, and they offer a level of depth and texture that is difficult to achieve with other mediums such as LED lighting. As a result, many artists and designers are turning to neon signs as a way to express their creativity. Also because how labor intensive they are to make them as an artistic piece there is an inherent weight and value that is automatically attributed to the sign, almost making it a luxury item in the art world.

Brand Identity

Neon signs are also making a comeback in the world of business. Many businesses are turning to neon signs as a way to stand out from the crowd and create a unique brand identity. Neon signs are eye-catching and can be customized to reflect a business's brand and personality. As a result, many businesses, especially in the hospitality and entertainment industries, are investing in neon signs as a way to attract customers and create a memorable experience. With the right design and the right artistic integrity neon signs can create moments that customers or visitors will likely photograph to capture and share their beauty. They also offer dynamic lighting to photographs which is why many individuals opt to take photos in front of neon signs to create a visually striking photo and a viral branding moment.

Conclusion

In conclusion, neon signs are making a comeback for several reasons. They evoke feelings of nostalgia and sentimentality, offer a new form of artistic expression, help businesses create a unique brand identity, and are more sustainable than ever before. As a result, neon signs are once again becoming a staple of American culture, and their popularity shows no signs of slowing down. In the end the superior product will stay alive, which is why no one will be able to dull the glow of neon lights.

‍